If you think about it, your web page is one of the most crucial factors that drive the success of your presence on the internet. When most people are looking up certain products or services, they tend to base their decisions on the user-friendly features and responsiveness of a website.
As a business owner, you will need to appeal to your target audience with an interactive website. The first thing that they will look at is your business logo design on your website, and determine whether your brand is credible or not. This way, when someone is searching for products they can consider your web page to make the transaction.
In order to come up with an impressive website, you need to pay attention to its design. Here are some of the best web design tips that you should learn this year.
1. Establish Visual Hierarchy
This is basically the way that visual elements on a web page are presented. It is important for every well-designed website to have a visual hierarchy that guides people in the right direction. The term is used to define the structure of images, videos, colours, icons and text boxes that people can see when they visit a particular page. Their order is actually the ‘hierarchy’ which is very important in web design.
So designers usually place those elements above others that can tell visitors about a brand or business and their nature of work. The images or videos that need to catch the eye of the viewer are larger than the others. Similarly, certain icons that draw the people to CTAs (call-to-action) are highlighted to become prominent on the main page of the website.
2. Make it Responsive to Mobile
According to a report, around 60 per cent of consumers use a smartphone to check product reviews, store locations and price comparisons. If your website is not responsive to mobile and has problems adjusting to different screen sizes, then you could lose out on a large group of potential customers.
Most young people between the ages of 18 and 35 prefer to shop on their phones. With a mobile-friendly web page, you can connect with this demographic and pitch your products or services to them successfully.
3. Use Keywords in the Headline on the Home Page
You want the visitors to exactly what you have to offer as they visit the website. It’s why you should feature a clear and focused headline that has relevant keywords which tell people about the products, services or offers. Sometimes, websites make the mistake of focusing on creating a vague and catchy headline instead of being descriptive.
This can end up confusing new consumers who are looking to get an idea about a brand or business. If you stick to specific keywords and clarity, you can encourage people to stay on the web page.
4. Avoid Color Scheme Clashes
This is quite obvious and should be followed by designers that collaborate with business owners on the website. If you find it challenging to come up with a colour scheme for your website, you should start with your brand colours.
Just make sure that the contrast that you opt for is appealing to the eye and doesn’t end up overwhelming the viewer. Clashing colours can turn people away and impact good web design negatively.
5. Showcase Minimal Elements at One Time
With design elements that are spread across the pages strategically, you can reduce the clutter on the website and allow viewers to process all the information. If there are a lot of images or blocks of text that people can see at one time, they may find it challenging to focus on the relevant details.
Using white or negative space is a good way to incorporate minimalism in web design. By doing so, you can make sure that consumers see fewer elements in the first look.
6. Maintain Space Between the CTAs
It is an important part of the web design process and can impact your conversion rates. You don’t want all of your calls to action to be located above the fold or in a specific place. They should be spaced out and easily seen by the consumer. This also means that you can have your CTAs featured below the fold or near footers as well.
According to a survey, almost 65.7 per cent of engagements happen in the lower section of a web page.
7. Go with Standard Grids or Layouts
While being different is usually considered a good thing, in web design, you have to avoid it. People prefer websites that follow a certain standard layout or grid that is easy to navigate. So you should maintain the typical appearance of elements and feature the logo, contact information, menu and slider image or video where they are likely to be found.
8. Stay Away from a False Bottom
In web design, this basically means creating a section in colour contrast that makes the visitor thinks that the page has ended. Mostly, sections or blocks which become darker as people scroll down are considered false bottoms. They give the impression that it’s the end of the web page. This is what you should prevent on your website.
9. Incorporate Useful Links
You want your visitors to get useful information from the website and end up purchasing your product or availing of a service. In order to convince them to take action, you should add quality links that boost the credibility of your website and business.
10. Avoid Using Tabs
In good web designs, tabs are something that designers avoid as they only make it difficult for people to find all the information. Keep your page wide and let consumers scroll down instead of clicking on different tabs.
To Sum Up
These are some highly useful web design tips that you should learn this year. They can help you experience growth in a short span of time and generate higher traffic. Ultimately, the goal is to convert leads and increase sales which you could achieve by improving your web design and providing consumers with a good user experience.