You’ve got that killer idea and everything is in place to get your new business off the ground. In order to grow your business in this digital age, you know you must invest in an online presence through having a website that displays your products and services. If you have decided to go through that route, we strongly recommend using WordPress out of the ever-growing pool of website developing platforms that have sprung up in the recent decade.
Understanding what exactly the platform is in the website design field is key before we can actually give you any reasons as to why it is favorable. WordPress is an Online Content Management System (CMS) used for creating and managing your website. Blogs, business websites, personal sites, and eCommerce stores alike can benefit from the effective use of WordPress. Other examples of platforms similar to WordPress are Wix (Which I am sure you’ve seen the video advertisement on) and Joomla. Take note that there are 2 different versions of WordPress i.e. WordPress.org and WordPress.com. This article is intended to explain why you should use the former.
With over 38% of all the websites on the internet being powered by WordPress, it is safe to say that it is a tried and tested platform with little to no flaws in its functionality. Website Management is no joke and we wouldn’t want to treat it as one, so given that one-third of the websites on the whole World Wide Web are supported by WordPress, its definitely good enough for your website as well.
Building your site in WordPress is completely free should you wish to do it yourself. All you will need to take care of are the Domain and Hosting costs (around R350 a year for a simple site and R2,500 for E-Commerce) as WordPress.org is a self-hosted solution. For E-Commerce websites, essential WordPress Plugins such as WooCommerce also offer great free options as opposed to platforms such as Shopify where you are expected to pay monthly subscriptions to keep your store online.
WordPress offers more than 38 000 plugins which can be used to customize your website into your exact specifications. The software is able to cater for all kinds of Web Applications such as Blogs, E-Commerce, Booking Systems, Job Boards, Learning Management Systems, Photographic Portfolios and so much more. For the techies, you can also code in the PHP programming language should you wish to add more custom features to your site. In addition, you can even use WordPress to convert your site into a Cross Platform Native Mobile App using tools such as AppPresser and AppBoss.
WordPress is big on security and safety. Apart from the default setups built-in against malicious attacks, hackers or malware, it also offers an opportunity to toggle SSL certificates for your WordPress site. This is a simple but very effective way of encrypting the data within your organization and website. To add an extra layer of security, plugins such as WordFence Premium and iThemes are readily available to beef up your website’s safety. Configuring such plugins might require a good Software Development Agency such as Melsoft to carry out the maintenance and support of your site.
In a nutshell, SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. WordPress comes in via offering some built in tools which upon the creation of your site already begin grinding to have your website noticed on the ranks. SEO is essential as I’m sure you don’t want you beautifully designed website sitting on page 67 of Google Search results.
There are numerous, almost infinite guides, tutorials and resources that can be found online all with the common goal of helping you out with whatever bug you might find. The community is so large that there are also WordPress forums where you can discuss issues and challenges with other devs across the planet. YouTubers such as WPCrafter and Ferdy Korpershoek also provide a lot of additional resources that help you in creating and maintaining your website.
If you have reached this far then I am certain that you now understand why WordPress is the backbone of most websites on the global network. To put the article to bed, WordPress is definitely the best CMS platform on earth right now and is recommended by the Melsoft family. Contact Melsoft today to have your powerful WordPress website up and running in no time!