Project Summary

Popsoko is a Multi-Vendor Marketplace website where buyers and sellers meet to trade latest and trending fashion. The website works in a similar way to popular Marketplaces such as Amazon, Takealot and Ali Express.

Melsoft designed and developed the entire application using WooCommerce and several addons. As part of the eCommerce build, we integrated with uAfrica to include an automated fulfillment and delivery mechanism.

The site also has integration with MailChimp as part of the Email Marketing Strategy, together with Hubspot CRM for a streamlined customer management approach.

Key Features

  • Strategic planning and architecture
  • UX & UI design
  • Google Analytics
  • WordPress CMS Implementation
  • WooCommerce integration for online purchases
  • PayFast integration as a payment portal
  • uAfrica custom API integration for automated deliveries
  • Shipping Zones setup
  • Multiple Vendors Function
  • Online blog and knowledge hub to drive community and add SEO benefits
  • Digital Marketing Consultancy


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