To be successful in the digital marketing world, you need to have a presence online. You also need to make sure that your online presence is as strong as possible. This means having a website and social media accounts, but it also means making sure that people can find you when they search for your business or brand name. In this article, we’ll look at some of the ways you can improve your online presence using eight different strategies:
1. Have a plan.
To be successful in digital marketing, it’s critical to have a plan. A roadmap can help guide your efforts and make sure that you’re spending your time and money on the right activities.
You should start by asking yourself: What do I want to achieve with my digital marketing? And how can I measure success? Do I want more traffic or leads? Do I want to increase brand awareness or improve customer loyalty? Having clear goals in place will allow you to evaluate whether or not your actions are working toward those objectives.
Having a budget is also important when planning out how much time and energy you should devote toward each activity. If it turns out that one strategy isn’t bringing results quickly enough, then it makes sense cut back on its use while focusing more heavily on strategies that show promise.
2. Improve your social media marketing.
Social media can be a great way to connect with your customers, but it’s also a platform for users to decide whether or not your business is worth their time. If you want people to take notice of what you’re doing online, then social media marketing is the way to go.
Provide value by giving the audience what they want: Whether it’s entertainment or information about new products and services, social media users like sharing content that appeals to them in some way. Take advantage of this by providing content that will resonate with your audience so that when they see one of your posts on Facebook or Twitter, they’ll feel compelled to share it with others.
Make people aware of who you are: Social media channels like LinkedIn allow businesses to connect directly with potential clients through professional networking groups related specifically toward their industry (and other common interests). By joining these groups and interacting with members regularly over time, businesses can form relationships that lead into sales opportunities down the road—not just in terms of direct sales but also referrals from satisfied customers!
3. Share information and be engaging in what you post online.
Whether it’s a blog, a social media account or a website, what you share online should be relevant to your audience. If they are interested in cars and see that you are sharing a video about dog food, they will likely never come back to your page again. You should also be posting interesting content that is valuable to the reader; this means doing research on the topics you want to discuss before posting them online so that people can find value in what they read or see. Think about how much time people spend reading articles online – if yours doesn’t provide any useful information then how likely is it that someone will read all of your posts?
To keep readers engaged with your website or page there are many things that could help:
1. Post photos from events attended by staff members (or even clients) if relevant
2. Feature testimonials from happy customers
3. Share success stories from small businesses who have used your services
4. Interview industry experts on key trends in their fields
5. Interview customers on why they chose one particular brand over another
6. Posting educational content such as infographics or videos explaining complex concepts may also add value for visitors.
4. Target people in specific cities, states or regions.
If you’re an auto dealer in Cape Town, but your target audience is Johannesburg, it might not make sense to advertise on websites that don’t have many people from your area clicking through to them. By targeting those who live in or visit certain areas of the country (or the world), you’ll be able to reach the right people at exactly the right time.
Make sure that your website is optimized for local search—a way of making sure that if someone does a local search with their city and state included within their query parameters (for example “Car dealers in Cape Town”), then your website appears as one of their results above others who aren’t optimized for local searches. There are tools out there like Google My Business and Bing Local Listing Optimization Toolkit that can help businesses optimize their sites so they show up higher on these types of searches.
5. Really look at your website copy.
It’s very easy to neglect the copy on your site, but it’s also one of the most important aspects of your digital marketing strategy. If your web copy is not clear and concise, or if it’s too technical or too simple, you’re missing out on a huge opportunity to connect with potential customers and convert them into paying clients. Your website should be engaging enough that visitors want to stay and learn more about what you have to offer them—and they can’t do that if they don’t understand what you’re saying!
To ensure that your web content is effective in converting visitors into leads:
Make sure it’s easy for people to read and understand without getting annoyed by jargon (and make sure there aren’t any typos).
Make sure it isn’t too long or too short; this will help keep readers engaged longer than necessary so they can digest all of the information contained within each paragraph at their own pace without feeling overwhelmed by text size differences between paragraphs (you know how annoying those can be).
Keep things relevant throughout—don’t overwhelm readers with details about unrelated topics just because they might relate somehow down the line when/if customers are ready for another step forward in their journey towards conversion success!
6. Use email marketing to reach your customers.
Email marketing is one of the most effective digital marketing strategies. It is also an easy way to stay in touch with customers, promote new products and services, ask for feedback, and more. And because it’s inexpensive to set up, email marketing can help you reach a large audience at little cost.
The first step in setting up an effective email campaign is deciding on the type of message you want to send out—and when you want to send it out. For example, if your goal is to increase sales by promoting a new product or service launch (or just remind customers about your business), sending an email blast as soon as possible after launching would be ideal. Or maybe your goal is simply attracting new leads; in this case, sending emails every few days for at least a month might be best for building your list of potential customers before making a sale or closing a deal with one of them later on down the line.
7.Make your site mobile-responsive.
Mobile web browsing is now the most popular way to browse, with more than 50% of all web traffic coming from mobile devices. If your site isn’t responsive, it can negatively affect your Google ranking and lead to lost sales. If you haven’t already, make sure your site is mobile-responsive by following these steps:
Visit The Mobile-Friendly Tester and enter the URL of the page you want to check into this tool. You will see a message indicating whether or not the page is deemed “mobile-friendly” or not.
8. Increase your content marketing efforts.
Content marketing is a great way to attract new customers, and it’s also a long-term strategy. It requires time and effort, but if you invest in quality content that your target audience wants to read, then you’ll be able to build your brand and reputation.
Content marketing can be anything from whitepapers or guides on how to use a product or service, through to blogs about business topics relevant for your industry. Content should always be easily accessible via social media channels such as LinkedIn, Twitter and Facebook (you should have accounts set up for each platform).
Use paid search to get traffic now, while you build up your SEO presence.
If you’re looking for a quick way to get traffic, paid search is your best bet. Paid search can be used as an effective tool for driving immediate results and getting some high-quality leads. However, it’s not the ultimate solution for long term growth.
If you are looking to build up your SEO presence over time, SEO is the way to go. While it may take some time before you start seeing results from this strategy (and even more time before they become substantial), SEO has the potential to be much more useful in the long run than paid search
So there you have it! Eight digital marketing strategies to help improve your online presence. We’ve gone over some of the basics here, but there are many other ways to build up your presence and get new customers. If you’re looking for more information on these topics or want more details on how they might apply to your business, simply contact us. We’d love to help!